Case Studies

English Communications develops communications strategies and programs built on research and the client’s needs.

Some examples:

  • A dental benefits provider wanted to improve its existing communications to benefits managers. The challenge: The company had a very small budget. English Communications conducted in-depth interviews with benefits managers to identify key communications issues. The resulting communications plan focused on improving newsletter distribution and content, without increasing the budget.

  • A chemical company wanted employee feedback on its communications vehicles. English Communications managed focus-group and survey research throughout Europe, Latin America, Asia-Pacific and the United States. English Communications helped the corporate communications department develop strategies that address key findings.

  • The corporate communications department of a Fortune 500 pharmaceutical company wanted to benchmark best-in-class employee communications departments in order to improve communications with its sales force. English Communications designed and implemented the benchmarking program. The results were used to refocus existing communications department resources for greater effectiveness.

English Communications incorporates measurement into communications plans so clients can monitor progress and measure success.

 

 

"You're making me look like a genius! I spent the summer using your special white paper to help me plan my electronic employee newsletter. I have tried to focus the newsletter on our school system goals and let people know how they fit into those goals--just as you said I should. It is really working, and the employees are very appreciative. Thanks!"

Ellen Boyd, APR

Director of Community Relations

Kannapolis City Schools

 
   
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