Helpful Links

Institute for Public Relations is focused on educating public relations professionals in the areas of research and measurement. Its Web site includes numerous articles available for download.

Especially helpful is the Dictionary of Public Relations Measurement and Research.

The Measurement Standard is an online newsletter for public relations measurement.

Sources of information for secondary analysis

Findings on Employee Communications Measurement Now Available - Free!

How do employee communicators determine the value they deliver to their organizations? Laurel English, principal of English Communications, surveyed 200+ communicators throughout the United States and Canada. They said employee communications has the potential to improve morale, productivity, safety, quality and employee job satisfaction. It can also facilitate change management, reduce employee turnover, and help the organization achieve its financial goals. The survey also found that most employee communications programs fall short of delivering their potential.

For a free copy of the full report click here.

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