Recent workshops we presented on research and
Laurel English, ABC, principal of English
Communications, shared three simple measurement secrets
with NJ/IABC members on March 18.
Laurel (second from right) is joined by other NJ/IABC
6 in 60 speakers (from left) Aniko Czinege, Danielle
Lorenzi, Stan Mendoza, Steve Goodman, Laurel, and Tim
Surveys are a terrific tool for communication
research and measurement. Knowing how to make the most
of every survey--and every question--can save you time
Research and measurement are the foundation of effective communication strategies.
These workshops show how to use tools such as surveys
and focus groups to build better programs.
Communication can be measured. Find out how to
get quantifiable results without breaking the bank.